Mobile Marketing – One of the Newest Forms of Mass Marketing Why is mobile marketing becoming so important? Well, let me ask you a question. Do you have a mobile device within arm’s reach that you can access the Internet with? Go ahead. Think about it. I’ll wait… Of course, you do. Right now, within three feet of you, you probably have your cell phone. And that cellphone probably is a Smartphone… And that Smartphone has the ability to get online. You have a way of searching the web for nearly any mobile device. When someone does a local search on a mobile device they usually make a purchase based on the information they find within 24 hours vs. a week or longer from a search on a computer. For restaurants, it is usually within 60 minutes… That is what we call a purchase driven consumer ! With mobile marketing, there are a couple of ways to market information. The first is by creating a mobile website. If you look at a regular website on your iPhone or Android, ...
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